Formula
Labor = hours x hourly rate. Base cost = labor + expenses + subcontractors + fixed costs. Contingency is added to base cost. Markup is then added relative to cost. Discount is applied last.
Free project pricing tool
Proposal Pricing Calculator
Estimate what to charge for a specific service project using labor, direct costs, contingency, markup, and an optional discount.
How it works
The calculator starts with cost, then adds risk and profit.
Good for
Use this for photography, wedding planning, DJ, consulting, design, contractor, and event proposals where scope and costs change by project.
Common mistake
Do not treat markup as margin. A 30% markup means profit is 30% of cost. Gross margin is profit divided by selling price.
Next step
Turn the price into something a client can approve.
Build the quote
If you need line items, discounts, tax, deposit, and balance, use the Service Quote Calculator.
Check profitability
If you are testing cost, selling price, markup, or gross margin, use the Markup & Margin Calculator.
Create the proposal
When the number is ready, Proproval helps you send a professional proposal, track views, and collect client approval.