Markup formula
Markup % = gross profit / cost x 100. If cost is $100 and markup is 50%, selling price is $150.
Free profitability calculator
Markup & Margin Calculator
Calculate cost, selling price, gross profit, markup, and gross margin. Keep markup and margin separate so your pricing math stays honest.
Markup vs Margin
Markup is relative to cost. Margin is relative to selling price.
Margin formula
Gross margin % = gross profit / selling price x 100. If cost is $100 and desired margin is 50%, selling price must be $200.
Why it matters
Confusing margin and markup can underprice albums, floral materials, subcontractors, agency work, or contractor materials.
Examples
Use this when a cost has to become a profitable client price.
Creative work
A photographer outsourcing an album can check whether the album sale covers cost and profit.
Events
A florist can price materials, rentals, and labor without treating a 50% markup as a 50% margin.
Next tool
After checking profitability, use the Service Quote Calculator to assemble the client-facing total.